Stop Wondering if Content Marketing is Worth the Investment

Content marketing means something different to every business. Starting with understanding your customer personas and how they engage with your business, the Arlen Agency will make recommendations for your content marketing strategy based off of campaign goals.

Before we propose a content marketing strategy, our team will sit down with yours to understand the campaign goals and your budget. From there, we’ll determine the best content types, audience segments and where in a customer’s purchase journey we recommend you serve the content to make the biggest impact.

Your campaign goals will impact the content strategy- content being used to build brand awareness should be different than content being used to retain your existing customers. The type of content we’d recommend will also vary based off of your customer segments and goals.

After we work with your team to create the content strategy and editorial calendar, we’ll begin producing content that is optimized for SEO and engages your target audience. In addition to the natural traffic coming from search engines we will develop a comprehensive content promotion strategy including social media, influencer marketing, and email.

Too often, companies make significant investments in content development and end there. Whether you leverage your own resources or our promotion offerings, we’ll rarely recommend making a content investment without the proper promotion strategy.