Take the autopilot out of your paid search campaign.
Pay Per Click advertising is not all about clicks. Our goal is to find the RIGHT clicks that drive the bottom line. Most agencies set it and forget it, but we take a different approach.
Just because your company can bid on every keyword in your space doesn’t mean you should. With the ever-growing number of tools and technology available to automate your paid search program, too many agencies recommend maximizing spend and then hold you hostage to get reports and data into how your program is performing.
The Arlen Agency takes a different approach. After a thorough business review, we build a new or revise your existing paid search account to focus on the keywords that drive measurable business results. We also guarantee that one of our team members, who knows your business, will be optimizing the campaigns on a weekly basis. Technology is valuable, but too many agencies just set it and forget it.
We meticulously track our campaign efforts and make those findings fully visible to our clients. We leverage call tracking and detailed analytics platforms to take the guesswork out of the results. You’ll be able to track and see real leads and revenue from your account, and we always provide complete transparency into our efforts.
Ready to learn how we can guarantee your paid search performance?
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Our Process
Learn Your Business Objectives
Every paid search campaign is not created equally. By starting with your campaign goals, we’ll know what you’re looking to achieve and we’ll create a roadmap on how to get there.
Set-up Campaigns
From selecting the right platforms to creating ad groups and selecting the right landing pages to drive customers to, we’ll spend the right time setting the account up for success.
Measure Results
We track and measure everything including phone calls, form fills, live chats, eCommerce sales or secondary actions such as visits to a contact us page, clicks to social profiles, etc. We’ll take care of all of the technical work to ensure we are tracking every possible conversion metric.
Optimize for Maximum Conversion
Once we get our initial data we begin the optimization process. This includes optimizing keywords, match types, ad copy, landing pages, and content. At the Arlen Agency, we never stop optimizing, which means your campaigns never get stale.